GENUINEBLANKS x WHITECOTTON
GENUINEBLANKS x WHITECOTTON
For decades, the industry accepted a broken model. Middlemen. Agencies. It's time someone said it out loud.
What Nobody Tells You
That sleek website with factory photos? Often it's a sourcing agency in a co-working space. They take your order, add 30-50% markup, and forward it to the actual factory. You're paying premium prices for a middleman's email skills.
They're managing a spreadsheet, not your production. When problems arise, they're as surprised as you are. They can't solve manufacturing issues because they don't understand manufacturing.
These agencies often work with whoever is cheapest that month. Your quality depends on which factory won their latest bidding war. Consistency? That's not part of their business model.
Every time they work with a new factory, you pay for their mistakes. Miscommunicated specs, quality issues, delays - all billed to you. Their inexperience is your expense.
Follow The Money
The traditional supply chain vs. working directly with the source.
You pay $15 per unit
Takes $3-5 (adds nothing)
Takes $2-3 (adds nothing)
Receives $7-10
You pay $11 per unit
Your order stays under one roof
The Math
A breakdown of where your money goes with middlemen vs. working directly with us.
Where your $15/unit goes
Where your $11/unit goes
The Impact
Eliminating middlemen means those margins go back in your pocket. Same quality, significantly better price.
No waiting for the agency to wait for the factory. We quote directly because we know our capacity and costs.
Industry standard is 6-8 weeks. We cut that in half because there's no one in between slowing things down.
Real-time tracking, direct communication with production teams, and honest timelines. No surprises.
Two decades of manufacturing expertise means we've solved every problem before you encounter it.
One team that handles everything. No finger-pointing between agencies, traders, and factories.
We didn't build a sourcing company that pretends to be a manufacturer. We built a manufacturing company that happens to have great technology.
For Your Brand
Keep more of your revenue instead of funding middlemen's office rent.
Launch collections weeks earlier while competitors wait in queue.
Same factory, same team, same standards. Every single order.
See exactly where your order is, who's working on it, and when it ships.
Ask a question, get an answer from someone who actually knows.
Your designs stay between us. No agency sharing files with competitors.
Work directly with the people who actually make your garments. No agencies, no traders, no surprises.